YouTube is an application that should be planned for in every business. It is an extremely useful business tool for a variety of applications. Researching all the traffic that compiles the Internet today, online video represents 50 percent of all mobile traffic and upwards of 70 percent of network traffic.
In short, a staggeringly large amount of videos are being viewed and shared on a daily basis and without question YouTube is the number one video provider of this content. If you want to reach more potential customers, the most feasible way of doing that is through the use of YouTube and video technology.
Why choose a video and specifically YouTube
People go to the Internet for a number of reasons. One of the biggest reasons is because they want to find information that will help them solve a problem. Searching for information on the Internet has become household procedure. If we have an issue, a quick consultation of the World Wide Web points us in the right direction for resolving this issue.
We search topics/problems through search engines and without question; Google is the largest, most widely used search engine available.
Guess which search engine is the second most widely used. Yes, YouTube is. People are gravitating to YouTube to not just find answers to their problems. People go to YouTube to SEE the answers to their problems.
Many consumers no longer wish to read about products but desire to see them. A better understanding can be achieved through visual aids and demonstrational videos. A better informed consumer is a consumer more likely to purchase a specific product or engage in a specific service.
What a business video can achieve through YouTube
While creation/production of a video can cost money, once produced, the dissemination of that video is entirely free. You now have a promotional business video located in the digital environment promoting you or your business 24 hours a day 7 days a week. This is incredible, and often overlooked by owners when deciding whether to upload and produce a video.
Searching videos on YouTube is search engine friendly. To the average owner this may not mean much. However, SEO friendly allows people searching your TYPE of business to land on your ACTUAL business video. This allows a carefully crafted and optimized video to show up highly on related searches further expanding your potential clientele by enormous numbers. Your business is every ready for the individual that lands on your business video. You have a virtual sales assistant ready to promote you throughout the globe.
The future looks great for video
Globally, 55 percent of all consumer Internet traffic will be video based by 2016. Notice this is a global number not a domestic one. According to Borell Associates, 89 million people watch 1.2 million videos daily. Nearly 70% of those videos will be viewed through YouTube.
These are staggering numbers that accurately display the power of YouTube and what a business video can do for your potential customer base.