Why YouTube is an Important Business Tool

youtube-as-a-business-toolYouTube is an application that should be planned for in every business.  It is an extremely useful business tool for a variety of applications.  Researching all the traffic that compiles the Internet today, online video represents 50 percent of all mobile traffic and upwards of 70 percent of network traffic.

In short, a staggeringly large amount of videos are being viewed and shared on a daily basis and without question YouTube is the number one video provider of this content.  If you want to reach more potential customers, the most feasible way of doing that is through the use of YouTube and video technology.

Why choose a video and specifically YouTube

People go to the Internet for a number of reasons. One of the biggest reasons is because they want to find information that will help them solve a problem.  Searching for information on the Internet has become household procedure.  If we have an issue, a quick consultation of the World Wide Web points us in the right direction for resolving this issue.

We search topics/problems through search engines and without question; Google is the largest, most widely used search engine available.

Guess which search engine is the second most widely used.  Yes, YouTube is.  People are gravitating to YouTube to not just find answers to their problems.  People go to YouTube to SEE the answers to their problems.

Many consumers no longer wish to read about products but desire to see them.  A better understanding can be achieved through visual aids and demonstrational videos.  A better informed consumer is a consumer more likely to purchase a specific product or engage in a specific service.

What a business video can achieve through YouTube

Business Video YoutubeWhile creation/production of a video can cost money, once produced, the dissemination of that video is entirely free.  You now have a promotional business video located in the digital environment promoting you or your business 24 hours a day 7 days a week.  This is incredible, and often overlooked by owners when deciding whether to upload and produce a video.

Searching videos on YouTube is search engine friendly.  To the average owner this may not mean much.  However, SEO friendly allows people searching your TYPE of business to land on your ACTUAL business video.  This allows a carefully crafted and optimized video to show up highly on related searches further expanding your potential clientele by enormous numbers.  Your business is every ready for the individual that lands on your business video.  You have a virtual sales assistant ready to promote you throughout the globe.

The future looks great for video

Globally, 55 percent of all consumer Internet traffic will be video based by 2016.  Notice this is a global number not a domestic one.  According to Borell Associates, 89 million people watch 1.2 million videos daily.  Nearly 70% of those videos will be viewed through YouTube.

These are staggering numbers that accurately display the power of YouTube and what a business video can do for your potential customer base.

Will Online Streaming Ever Replace Cable TV?

Will Online Streaming Ever Replace Cable TV?Depending on who you talk to, there are many that might answer this question with a resounding “YES!” However, there are also many others who would respond with a much more forceful “No Way! Not going to happen!” The true answer to this question more than likely lands somewhere in the middle of these two camps. Keep reading to find out just what the future may hold for online streaming and cable TV.

Cable Will Never Die

The members of this camp focus on the fact that many areas simply do not have adequate Internet coverage, or the speeds needed to deal with the demands of streaming video.  Cable TV proponents cite the rising costs of Internet connection and WiFi fees as another reason that cable television will live on. If you delve a little deeper, there are other more sound reasons that also support this argument.

MezzoLogic, a leading SEO company in Los Angeles, reported that one of the main reasons that many believe that cable TV is here to stay is the passage of time. While many believe that Internet-based television is a new concept, the truth is that is has been developing steadily for nearly 20 years. While it is true that there have been drastic improvements, especially in terms of buffering and other equally irritating interruptions, many of these problems still exist depending on the Internet provider in a given area. Though it’s hard to believe, many rural areas still rely on super-slow dial up and dodgy satellite Internet providers. This means that these areas have a choice – videos that take as long as the actual piece being watched to download, or cable TV that has proven itself as a reliable method of watching uninterrupted television shows and movies. For people in these areas, the choice is a simple one.

Online Streaming is the Best

Cut Cable TV - Netflix, Amazon Prime, HuluThere are plenty of cord cutters out there that have already embraced the streaming method of watching their favorite shows and movies. These users point out that they can actually watch whatever they want, whenever they want to watch it. While this is true, the other side of the coin does provide an interesting conundrum. A few different companies, with Amazon Prime, Netflix, and Hulu being the top contenders, provide Internet streaming. While each of these companies offers a wide variety of streaming options, each one provides access to different movies, television shows, and even their own in-house shows that have never been shown on cable television.  This means that users who watch several different shows on channels like HBO, Fox, CBS, or AMC will have to figure out which provider hosts those shows, as well as paying a subscription to multiple providers to get the shows they want to watch.

The question of whether Internet streaming will ever replace cable TV is a hotly debated one – especially with the increasing number of broadcast companies that are providing access via apps. The reality is, this question that relies on several different variables, which make a definitive decision nearly impossible at this time.